More than 130 million users tap on an Instagram Shopping post each month - foot traffic a brick-and-mortar shop owner could only dream of.Īll signs point to a continued shop-a-thon in coming years - eMarketer predicts social commerce will be an $80 billion industry by 2025, and Instagram’s 2022 Trend Report announced that nearly 1 in 4 of its Gen Z users expect to shop through their social media feeds- so if you don’t have shopability enabled on your account yet… what are you waiting for? Rather than directing customers to your website, Instagram Shopping allows them to select and purchase products easily from the app.

Instagram Shopping blew up in 2021, part of a surge in ecommerce that came from the perfect storm of pandemic habits and improved digital tools. Read on for the top trends on Instagram that marketers need to know for 2023.Ī post shared by BEST OF IRELAND | Tours & Tips own 2022 trend report shares that 1 in 3 of its teenage users are “excited to see more dance challenges in 2022,” so expect more elaborate routines and evolving styles on the platform, and high engagement for brands who participate in or kickstart dance challenges themselves. Stay informed, and you can stay flexible. Whether or not you actually act on Instagram marketing trends, it’s critical to at least know what’s going on, so you have the best chance at building a social media strategy and social media content calendar that are both relevant to your brand and success. The point is: social media marketers can’t get complacent. Because, yes, it’s different than last year… or even last month.Ĭlassic Instagram. Of course that’s true of social media trends in general - digital platforms and how we use them are in a constant state of evolution and flux - but you’re here reading this story because you want to get a handle on just what’s hot and happening for Instagram video trends, Instagram post trends and Instagram Story trends. We’re not sure who gives physicists the OK to create laws of nature, but we’d love to propose a new unshakable truth: “When it comes to Instagram trends, the only constant is change.”

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